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In the luxury and sports car segment, many sophisticated electronic vehicle safety and comfort management systems are being fitted as standard. To respond to this evolution and the increasingly stringent legislation limiting acoustic pollution, Pirelli has created the PZero Rosso: a comfortable and quiet ultra-high performance tyre with no trade off.
The name derives from the now legendary "PZero", which became a milestone, marking a fundamental turning point in Pirelli ultra-high performance tyre technology, and "Rosso", or red, which is synonymous with Italian motorsport. Over 200 original equipment approvals by the most prestigious car manufacturers.

Drivers' needs and expectations are becoming more sophisticated, especially at the top end of the car market. Increasingly, fast trackers, the primary target for Pirelli, require ultra-low profile tyres with larger diameter wheels as well as higher tyre load capacity.
PZero Nero's maxim is "works harder, plays harder", derived from the tyre's major characteristics:

The "green tyre" from Pirelli is a product for the international market to fit T and H segment vehicles. Both as original equipment and for replacement on the leading cars in this segment, it fully embodies the concepts of higher performance tyres but with environmental compatibility. It provides real benefits to a large number of motorists world-wide.
P3000 Energy achieves a perfectly balanced performance: lightweight, low rolling resistance, excellent in the wet, satisfying to drive and economical to use.

The P4000 SuperTouring gives you the legendary Pirelli performance with an exceptionally smooth ride and very quiet tire. The P4000 SuperTouring gives enough performance to satisfy all but the most aggressive driver, while maintaining its luxury oriented manners. Combined with the All-Season capabilty of the P4000 SuperTouring, this is a great replacement choice for many sports coupes and salons.

Cinturato P4 is the new balanced performance tyre. The new tread compound allows a long life duty. Optimized pressure distribution in carcass offers a more effectively distributed ground-pressure in the contact patch, optimizes traction and grip at all speeds. The new pattern reduces noises and enhance comfort. Advanced tread stress relief reducing noise.

Piirelli's P 6000 Powergy reduces rolling resistance of the tire makes a notable contribution to fuel economy. High level of grip in acceleration, cornering and braking, even in very wet conditions. In addition, satisfying the demanding needs of today’s car manufacturers, much improved levels of plastic and acoustic comfort and a notable contribution to reduce fuel consumption. The new point of reference for modern performance tires.

The Pirelli P6 is designed for the latest generation of saloons, estate cars and MPVs, where comfort, high-speed stability and safety are the essential ingredients, the P6 ™ utilizes both STEP (Safety from Technically Engineered Profile) technology and the Pirelli patented ELRR (Extra Low Rolling Resistance) system.
STEP is a platform that delivers a more harmonious interaction between the various components of the tire, whilst the ELRR system focuses on the belt and sidewall.

Designed predominantly for latest generation cars of medium to high power, Pirelli's P7 represents a contribution to performance in the wet, precise cornering, safety during braking and, above all, lifelong ability to maintain these characteristics. The tyre achieves safety and driving performance resulting in effectiveness in the wet, assured braking, cornering, steeering response and comfort particularly on long motorway journeys.

The Pirelli P700Z is fitted on some of the worlds finest cars such as Alfa Romeo, Audi, BMW, Ferrari, Jaguar, Maserati, Mazda, Mercedes, Mitsubishi, Peugeot, Porsche, Toyota. The structure of the P700 Z belt package and casing were designed to achieve maximum braking and handling in all driving conditions.

According to a recent customer survey (JD Power in North America), seven out of eight consumers say Run Flat tyres are No.1 among the features they most want from their next vehicles. It shows that consumers prefer safety-related features more than sophisticated entertainment systems or other conveniences in their new vehicles. Consumers seek extended mobility after the tyre has been punctured, car manufacturers look for space gains, both in compact and sports vehicles, by dispensing with the spare wheel. Pirelli's answer is Eufori@ Run Flat. Produced utilising revolutionary MIRS (Modular Integrated Robotized System) technology, Eufori@ is Pirelli's first Run Flat product, ensuring both Active and Passive safety.

The Scorpion STR reaches new performance levels which adapt to the modern and sophisticated technical parameters for the latest powerful generation of light trucks, SUVs and 4x4 vehicles. Scorpion STR is in the best tradition of ultra-high street performance, providing an ideal balance with off-road conditions. It delivers a quiet and precise ride, superior comfort and ease of handling.
Tread pattern : the symmetrical design assures comfort, even wear and high mileage.
Designed to meet the highest Original Equipment standards, Scorpion STR is already approved for the latest light trucks and SUV's.

The Pirelli Scorpion Zero is a Ultra high performance All-Season tyre for the latest generation sport utility vehicles.

Designed for on-road use, Scorpion Zero offers high speed comfort, low noise levels, precision handling and quick steering response. Its technical characteristics ensure maximum performance, safety and excellent traction. Tread pattern: The exclusive "Z" tread pattern, low profile and characteristic yellow scorpion on the sidewall, make this eye-catching design the ideal choice for the ultimate 4x4 change-overs, including those with wider alloy wheels. A class leader, Scorpion Zero gives expression to the most powerful 4WD with all the Pirelli style and safety.